Dampak Tren Budaya Arab terhadap Kaum Milenial di Indonesia

Abstract

This study explores the impact of Arab cultural trends on the millennial generation, examining how elements such as fashion, music, and cuisine influence their lifestyle, values, and identity. Arab culture, with its unique blend of ancient traditions and modernity, has captivated millennials globally. Modest fashion, characterized by the fusion of traditional and contemporary styles, has garnered international attention from both Muslim and non-Muslim communities. Similarly, the distinctive rhythms and melodies of Arab music have expanded millennial music preferences, while the rich and authentic flavors of Arab cuisine have introduced new culinary experiences. This phenomenon raises critical questions: Is the influence of Arab culture positive or negative? How does it affect national identity and local values? Although this topic is essential, previous research has not sufficiently addressed these questions, indicating a clear research gap. To bridge this gap, the study employs a qualitative case study approach, including in-depth interviews with millennials engaged in Arab cultural trends, participatory observation in related events and communities, and content analysis of social media to reveal how these trends are disseminated and received. The findings are expected to provide a detailed understanding of the motivations behind the adoption of Arab cultural elements and their impact on identity and values. This study aims to offer practical recommendations for policymakers, educators, and creative industry stakeholders to promote healthy and constructive cultural interactions. By examining the dynamics of cultural adoption, this research provides valuable insights into the intricate interplay between global and local identities in the digital era.